Call tracking best practices

This is Wonderful information. ! Thank tou so very much !! Will be looking at this and implementing it soon !!

Centermark Insights

It’s more important than ever for franchisees to have call tracking numbers for their online marketing campaigns because it is a way to determine ROI and track results.

But what is a tracking number?
A tracking number refers to a custom phone number that is used in place of a real phone number. When a person calls the tracking number, the call is automatically forwarded to the real phone number. By using the tracking number, a business owner will be able to understand how many leads they are receiving from marketing campaigns (think website, PPC, display ad, etc.)

So how can you classify what is a good call versus a bad call? We’re here to decipher those answers for you.

Good Call: A lead that came in and asked for a service you provide in the area that you operate in. Regardless of whether you booked an appointment or closed…

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